SKU: 14496370965

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New GrowthBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3. 6 million copy global bestseller by world renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Binding Type: Hardcover
Publisher: Hachette Books
Published: 09/26/2017
ISBN: 9780316314046
Pages: 336
Weight: 1.20lbs
Size: 9.10h x 6.10w x 1.20d

Review Citations: Publishers Weekly 06/19/2017
Library Journal 09/01/2017 pg. 128
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SKU: 14496370965

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Miriam Avila Sanchez
Phoenix, US
★★★★★ 5
Needed for Sunday School
Color: Grey, Size: Wheel-6 Panel
This was purchase to divide two Sunday school children classes. It works wonderful, big enough, sturdy and with wheels, so is easy to move. Thanks God we can find everything in amazon.com. Delivery was fast and perfect. Thank you .
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Reviewed in the United States on December 6, 2024
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Melissa P
Draper, US
★★★★★ 3
Not as tall as anticipated
Color: Black, Size: Wheel-6 Panel
Definitely not 6 feet tall, more like 5 1/2. Very sturdy and the fabric is thick. Works well for what we're using it for.
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Reviewed in the United States on November 30, 2025
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Vickie Dovel
Lake Worth, US
★★★★★ 5
Easy to put together
Color: Grey, Size: Wheel-6 Panel
Love them
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Reviewed in the United States on December 17, 2025
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Debbie Flynn
Lexington, US
★★★★★ 5
Love it it was perfect for what I needed it for. Good quality!
Size: 4 Panel, Color: Black
It like a very dark chocolate brown/black. What I liked most about it is that you just pull it out of the box take the long plastic film off of it and it's ready to go. It has protective feet on the bottom. It's very attractive and it was so easy. It's so nice when you have a product you don't have to assemble.
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Reviewed in the United States on May 13, 2026
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Suphisara B.
Charlottesville, US
★★★★★ 5
Good quality. Nice design
Size: 4 Panel, Color: Chocolate Brown
Love it. Beautiful and good material. Just a little bit too high for my room.
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Reviewed in the United States on May 7, 2026

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